Trusted by software companies to make their products discoverable at scale
Transform your Website into an Organic Growth Machine with a proven SaaS SEO Framework
🔮 Editorial
Create perfect SEO content with a topical map and content briefs.
🤖 Technical SEO
Ensure you have the perfect technical foundations for success
🧩 Strategy
Get complete clarity on your SEO initiatives and how you can implement them.
Why hire me? 🤔
💫 Proven results: I have a track record for driving game-changing results in high growth tech start ups. I’m a founder myself using the exact same tactics on my own project.
🧠 Flexible: Acting as a consultant allows me to create highly customised roadmaps based on your business model and sector. It also allows me to leverage your in-house teams to the greatest extent possible (editorial, product, & engineering).
💵 Revenue-focused: I tie every strategic initiative to its impact on your bottom line, rather than abstract metrics like organic traffic and rankings (but yes, I’ll rigorously monitor those too!).
What others say 🕵️♂️
“Working with Will is effortless, he is a true professional and gets what we do here at Nansen. I thoroughly enjoy our work together and highly recommend Will!”
Ingrid Sia
Head of PsyOps, Nansen
Blockchain Analytics Platform
"Since working with Will we’ve seen a 55% uplift in organic traffic, despite having only a fraction of the resources of our competitors like Air BnB and Booking.com."
Tom Hughes,
Managing Director, Clickstay
Holiday Rentals Platform
"Since implementing Will’s advice, we’ve seen huge improvements to our organic visibility. 100% recommend for anyone looking for an actionable SEO strategy!"
Emily Atkinson Marketing Director, Calipsa
Video Analytics Platform
"Working with Will is always a pleasure. His SEO strategies consistently drive game changing results, adding an enormous amount of value to my clients."
Geraint John
Managing Director, Move Digital
Digital Agency
"First off, Will is extremely knowledgeable on all things SEO - both on the technical and content sides. His thorough research and insights have been priceless in guiding and creating a content strategy, as well as a huge help in creating specific, high-performing content. Will also went above and beyond to accommodate our requests, and he's been especially helpful in defining the structure for our website revamp. On a personal level, working with him has always been a pleasure. He’s calm, friendly, and proactive, and his output is really well-organised and easy to navigate. I highly recommend Will to any SaaS company that's looking to increase its digital footprint and organic growth."
Thiago Earp
Content Lead, Ramp
Crypto Exchange
A Process that Gets Results
The process is actually quite simple. Here are some sample results:
About me
I've worked both in-house and agency-side throughout my career. I love solving complex and challenging SEO problems and have a track record of inspiring high performance teams in agile environments.
I am passionate about: user needs & business goals alignment, using data to inform decisions, effective team collaboration, continuous learning, ownership & transparency.
Originally from London, UK, where I live currently (in between occasional periods working remotely!).
Next steps
If you’re interested in growing your software business with SEO, please schedule a no-obligation strategy call on the link below.
