Good data is fundamental to good decision making in SEO and wider marketing. GA4 has rattled everyone though and many SaaS companies are unable to make proper decisions as a result.
What is an Analytics Sprint?
An analytics sprint is a customised block of work where we will overhaul your website data collection and then visualise it into easy-to-digest dashboards that allow us to take clear action.
What tools do you use?
I use the Google stack almost exclusively because it works phenomenally well and is completely free. It also makes integrating everything really simple. Forget everything you’ve heard about GA4 - it’s hugely powerful and a massive upgrade when used correctly!
👾 GA4
🔎 Google Search Console
📈 Google Sheets
🏷️ Google Tag Manager
📊 Looker Studio
👀 Microsoft Clarity
How does it work?
I’ll create a custom sprint based on your specific needs. Usually the core areas I’ll focus on are:
- Data Collection
Make sure you’re tracking everything properly with advanced tag creation in Google Tag Manager. GA4 works okay out the box but that’s just the basics of what it’s capable of.
- Data Strategy
Work out what you want to track and why. Let’s filter out the noise and identify the metrics that are going to allow us to take meaningful decisions.
- Dashboard Creation
Most dashboards I see are either way over engineered or too vague. I’ll set you up with a system which is simple but effective. I usually use a combination of GA4 explore reports and Google Sheets, but often Looker Studio too.
Next Steps
If you’re interested in making better decisions about your website, schedule a no-obligation 20 minute strategy call on the link below where we can discuss your goals.
