About me

Multidisciplinary SEO specialist with a passion for solving complex and challenging problems, creating impactful products, meaningful experiences and deep engagement, with a track record of inspiring high performance teams in agile environments.

I thrive in dynamic teamwork environments leading every phase of the SEO journey: from initial keyword research & data analysis to evaluation & iteration. I am passionate about: user needs & business goals alignment, using data to inform decisions, effective team collaboration, continuous learning, ownership and transparency. 

What others said

Since implementing Will’s advice, we’ve seen huge improvements to our organic visibility. 100% recommend for anyone looking for an actionable SEO strategy!

Emily Atkinson

Marketing Director, Calipsa

Since working with Will we’ve seen a 55% uplift in organic traffic, despite having only a fraction of the resources of our competitors like Air BnB and Booking.com. Incredible! 

Tom Hughes

Managing Director, Clickstay

Working with Will is always a pleasure. His SEO strategies consistently drive game changing results, adding an enormous amount of value to my clients.

Geraint John

Managing Director, Move Digital